We are specialists in food and beverages.
Food and beverage brands need to offer their customers more than just a product if they want to stand out and create loyalty. They must be part of a fully-fledged universe, based on design and communication that inspires all the way from the shelf in the store to the kitchen at home.
in Kompas therefore, we work with communication on all retail platforms. E.g. product pr, chain activities, store exhibitions, sampling, events, influencer marketing and packaging communication. All based on the latest food trends and consumer patterns.
Communicating about food is a very special discipline – and as strictly regulated as healthcare. Therefore, it can be a bit of an art to think outside the box without stepping outside the lines. But it is something we have shown that we mastered, among other things for some of the largest Danish and international brands such as Santa Maria, 3-Star, l'or, Carlsberg, Aalbæk Specialties, Paradis and Valsemøllen. Food and sustainability You become what you eat," he once said. And that's still true. In communication about food, communication on health and sustainability also becomes relevant. Because what we put in our mouths says a great deal about our attitudes, knowledge and political standing, where we live and who we are. Of course, we also think a great deal about this when developing and implementing strategies for our food customers. Four trends characterise the food sector at the moment, but they all point in a more sustainable direction. Among other things, there is a massive focus on foods with fewer additives, less unprocessed food, animal welfare, packaging consumption, plant-based food, new innovative ingredients and food produced under particularly climate-smart conditions. Because it is becoming increasingly clear to consumers that food must be both tasty, healthy and environmentally friendly. In relation to sustainability and food, we help both companies with how they can work with e.g. the UN Sustainable Development Goals and become more sustainable in a number of areas – just as we advise on how companies' sustainability initiatives can be better communicated to consumers and other stakeholders.
Sustainability is beyond reseal
Our work on sustainability