Journalism, copywriting, storytelling and all the other word disciplines that move attitudes, people, emotions… and bottom lines

At Kompas , we're all about the good story - the message or narrative that has relevance and interest for both sender and receiver. Writing and storytelling is one of our core competencies, and we have mastered articulating to all types of audiences: homemakers, researchers, executives, the disabled, the chronically ill, nurses, children, pregnant women, addicts, radiologists, teens and so on.

We use language actively to move recipients. Make them feel something. Make them care about something. And get them to act. The writing toolkit counts everything from storytelling to assonance, anaphora and behavioural psychology. We never write something just because it sounds good. We write it because it sounds good AND has the impact we and our clients are after.

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