New communications platform showcased on European Medical Conference
How to create awareness about the pharmaceutical company, Incyte Biosciense, among European hematologists? We did it by developing a new communications platform for hematologists in connection with the leading medical congress in the area, EHA 2017. Before, during and after the congress, we made newsletters with videos to 250 Nordic hematologists, who could not attend the congress. Here, we among others shared videos with the latest knowledge from leading experts.
The campaign is from 2017 and acquired stronger relationships with the leading experts in the North. Additionally, the opening rates were 2-3 times higher than similar newsletters targeting the same group of people.