The podcast medium is on the rise, and there are several good reasons for that. Firstly, podcasts fit perfectly into our culture, where we want to do several things at the same time, e.g. get smarter AND drive a car or be entertained AND do gardening. In addition, podcasts are extremely well-suited to convey topics that we would rather learn more about on our own. These can for example be topics that are taboo or very serious. And then podcasts are possible to produce without eating the entire marketing budget.