The film medium can something that text cannot. And we say that, even though we love words too. With vivid images you can convey very complex things so that they are easier to understand. You can bring out emotions and humor. And you can create trust and security between sender and receiver.
For online content to have an optimal effect, it requires that it is based on live images, whether they are live action or animated. That is why today we make a lot of films and animations in-house - both larger hero films, small content films, animated infographics and motion graphics.