Focus on lifestyle and design features
Philips TV is well-known for their technical qualities, but the lifestyle segment and associated media have been neglected. We therefore focused on social media, influencers and printed lifestyle media. We partnered up with influencer, Emil Thorup, to make events and videos for social media. Additionally, we made tour de force with the TV at the homes of several famous interior bloggers, who wrote about it, photoshoots of the TV in Danish homes as well as classic PR stories and advertorials featured in leading lifestyle magazines.
Since 2017, we have been the Danish press office for Philips TV in close collaboration with our international PR network, Weber Shandwick.