Making an entrance on the Danish market through PR
In 2016, Amazon Prime Video entered Denmark and we were asked to launch and maintain focus on the streaming-service through PR. The strategy is based on classic PR and digital integration. Through customized PR stories as well as close and ongoing dialogue with key journalists, we secure media coverage of Amazon Prime Video in several Danish media.
Since 2016, we have been the Danish press office for Amazon Prime Video in close collaboration with our international PR network, Weber Shandwick.