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Most sexual assaults occur among teenagers despite the fact that young people want to respect each other's sexual boundaries. Young people may find it difficult to understand each other's signals and find it difficult to talk about sex and boundaries. That's why we launched the Crime Prevention Council with the, Drum, PHD and Splay Danmark campaign Tune in, which through music, videos, and creators should help 15-17-year-olds tune in to each other sexually — without pointing fingers.
The campaign was anchored emotionally in both sound, film and other young people that the target audience can mirror themselves in. The campaign launched for the gold Tuben on 22 May. September 2018, consisted of a song for young people made by Emil Kruse and Louis Samson, as well as a mini documentary and a variety of YouTube videos. See more here Or in the video below: