1 million protein buns sold with the help from a health and fitness influencer
Bread is usually not allowed among health-conscious people, so Finax developed a batch of protein buns specially targeting consumers with a healthy and active lifestyle. To ensure a successful launch, we entered a partnership with health and fitness blogger, HealthySkinnyBitch, who became front figure on packaging, social media, in-store materials, PR, campaign sites, consumer contests and at a launch event for influencers.
The campaign was running in 2016 and helped set the agenda in the media without the use of advertisement money. Within 9 months, the campaign contributed to a sale of 1 million protein buns, which made this batch Finax’s bestselling.