Does your man sound like a sea lion?
Both Boehringer-Ingelheim and Asthma-Allergy Denmark wanted to focus on the treatment of asthma – especially among men. We made a film focusing on the challenges that may arise during sex, when you are not well-treated for asthma. We chose a humorous approach to increase awareness among the male audience. Concurrently, we also targeted the women to have them encourage their partners to seek medical care.
The film went viral on Facebook and PR efforts strengthened the focus on the issue. The campaign, which we made in 2016 with the advertising agency Fosbury, was praised by Asthma-Allergy Denmark. They said: “It is the best thing, we have done this year”.